Learn how to create a high-converting webinar
Learn how to create a HIGH-CONVERTING WEBINAR THAT CAN HELP YOU ATTRACT NEW CLIENTS, CREATE PREDICTABLE REVENUE, AND EXPONENTIALLY GROW YOUR BUSINESS
(...even if you don’t have an online course, hate selling, and aren’t into tech)
That Can Help You Attract New Clients, Create
Predictable Revenue, and Exponentially Grow Your Business
(...even if you don’t have an online course, hate selling, and aren’t into tech)
You’re a coach,
consultant, freelancer, speaker, or authoR,and you’ve been looking
for ways to grow your BUSINESS — and your
income — to the next level.
and you’ve been looking
for ways to grow your BUSINESS — and your
income — to the next level.
You’re a coach, CONSULTANT, FREELANCER, SPEAKER, OR AUTHOR, and you've been looking for ways to grow your business — and your income — to the next level.
Maybe you want to get your services and offers in front of more people...and achieve the momentum you’ve been hoping for in your business.
Maybe you’ve reached the maximum number of 1-to-1 clients you can take on...and want to market your group programs or courses so that you keep growing while earning back some of your time.
Maybe your goal is to increase the impact of your work…and share your expertise with as many people as possible.
Or maybe you simply want to grow your email list…and begin to build connections, offer value, and make more sales with your subscribers.
You suspect one good way to accomplish this is to host your own webinars, but there always seem to be questions that Stand in your way
Like…
Do people still
watch webinars?
Can I get enough people
to show up to mine?
What content do I share
(and do I have enough)?
What offer should I sell —
and how do I sell it so that
people buy?
Can I do this in a way that I feel good about and that builds the authenticity of my brand?
You may even have tried to run a webinar in the past, but been confused about what you were doing or disappointed with the results.
But before you psych yourself out from webinars altogether — or convince yourself that you’ve tried one and they just aren’t for you — know this:
You may even have tried to run a webinar in the past, but been confused about what you were doing or disappointed with the results.
But before you psych yourself out from webinars altogether — or convince yourself that you’ve already tried one and they just aren’t for you — know this:
You can lead a webinar that you feel authentically represents you and your business and helps your audience
...at the same time.
If you’ve attended a webinar that felt cheesy, cringe-y, or uncomfortable to sit through, or you’ve led a webinar that
didn’t get results, it’s typically because:
The webinar was only about the new product or offer – and not about the needs and desires of the audience
The session taught all the content from the course or coaching program (so the participants didn’t feel the need to purchase the offer at the end)
All of the focus was on HOW the webinar was delivered and the technology/platform used, not the content shared during the session
It was too complicated or confusing for people to take action – whether that’s to buy the offer or sign up for a call
The primary focus was on the webinar itself, and any marketing or post-webinar follow-up were forgotten (which dramatically impacted sales)
If you’ve made any of these mistakes in your previous
attempts at a webinar, you are not alone!
There are MANY experts who have made the same mistakes, and have formed the belief
that webinars don’t work for them or their business.
There are MANY experts who have made the same mistakes, and have formed the belief that webinars don’t work for them or their business.
But the truth is…
There is a STRUCTURE underneath all successful webinars.
That structure includes certain key components, like:
Understanding who your people are and what they want
Instead of sharing all of your content or expertise in your webinar — or talking all about your product or offer — what REALLY connects with your audience is the TRANSFORMATION your product provides. Your audience wants to know that your work can give them the results they’re seeking. Show them that you can, and your offer automatically becomes the perfect thing to buy to help them get it!
Building your credibility as the perfect expert to provide that transformation
Your audience needs to know that you are the right person to help them achieve the result they’re looking for. Instead of focusing only on your credentials — or talking too much about your product or offer — connect in a personal way to the journey your audience is on.
Helping your audience remove the barriers that are standing in their way
Your goal in your webinar is to help your audience get out of their own way and take action. When you identify the barriers your audience has and help them identify what they need to do differently to achieve success, you remove people’s hesitations and free them up to take action on what they want.
But the truth is…
There is a STRUCTURE underneath all successful webinars.
That structure includes certain key components like:
Understanding who your people are and what they want
Instead of sharing all of your content or expertise in your webinar — or talking all about your product or offer — what REALLY connects with your audience is the TRANSFORMATION your product provides. Your audience wants to know that your work can give them the results they’re seeking. Show them that you can, and your offer automatically becomes the perfect thing to buy to help them get it!
Building your credibility as the perfect expert to provide that transformation
Your audience needs to know that you are the right person to help them achieve the result they’re looking for. Instead of focusing only on your credentials — or talking too much about your product or offer — connect in a personal way to the journey your audience is on.
Helping your audience remove the barriers that are standing in their way
Your goal in your webinar is to help your audience get out of their own way and take action. When you identify the barriers your audience has and help them identify what they need to do differently to achieve success, you remove people’s hesitations and free them up to take action on what they want.
The good news is…
The good news is...
When you follow this structure in its entirety, step-by-step, and create a webinar specifically designed to convert, you’ll begin to:
When you follow this structure in its entirety, step-by-step, and create a webinar specifically designed to convert, you’ll begin to:
This is the same structure we've been following to create our own successful webinars.
Including one that’s had over 100,000 registrants over the past two years alone — many of whom have written to us saying it’s the best webinar they’ve EVER attended!
"This was so clear and concise! No fluff! Ten minutes in, and I was flooded with ideas!"
- Sandra R.
"Thank you! Great content. Great energy. Deeply clarifying and inspiring."
- Julia M.
"Thank you for offering this webinar. I greatly appreciate the wisdom and advice it offered."
- Allen H.
"This all sounds incredible. Thanks so much for such an easy webinar. I will visit the website."
- Yvon M.
Hi! We are...
SIMPLE SEVEN DIGITAL
We are a highly experienced and specialized team of course creation experts who have created online courses in all kinds of niches, serving tens of thousands of students and generating millions in revenue.
Our team has worked with startup entrepreneurs, authors, speakers, small businesses, and large corporations to create transformational courses and webinars that help their students get results.
Our journey began over 12 years ago, consulting with large corporations to help them create learning experiences for their employees. While the work was fun and exciting, it was not scalable.
Everything rested on our founder’s shoulders. She was the marketer, the sales person, the facilitator, and the CEO.
Every week, we presented at a conference or traveled to consult with all kinds of diverse clients, from the perfumed queendom of the Estee Lauder brands to the manly man world of Cabela’s Sporting Goods.
After another exhausting conference, we had enough. There had to be a way to scale this business without hours of custom proposals, schlepping booths, and most importantly, traveling every week away from our families.
Brainstorming after a lackluster dinner at the airport, we decided to do a webinar. On a napkin, we sketched out how to replace our revenue using a webinar and sharing an online course at the end.
We worked like fiends to make it happen, and marketed it to our small list of 150 people.
At the end of the 16- day launch, we had over $91,000 in sales from the program we invited our webinar attendees to join. It was a powerful example of how just ONE move can be the domino that changes everything in your business.
That webinar became the starting point for a seven-figure business. Since then, we’ve created and led countless webinars, and they've enabled us to cross off one item after another on our vision boards.
We've made it onto the Inc. 5000's list of fastest growing companies two years in a row, made the list of one of the Top 50 fastest growing companies in the education space, and have been featured in Success Magazine and Fast Company.
Having a high-converting webinar made it possible.
But more importantly, webinars have enabled us to meet folks like you, so we can work together to bring your vision of success to life.
And now, we are excited to share with you how we can work together to create a high-converting webinar of your own.
INTRODUCING...
INTRODUCING...
The High-Converting Webinar Masterclass
Launching a webinar sounds easy, right? You basically make some slides, post a sign-up link online, and then you just show up to teach something. You explain what your course is all about, and your audience races to their wallet.
It’s just not that simple. Every single detail matters…from the content you teach, to the stories you share. The way you introduce yourself, how you start, how you end, and what you spend time on in the middle all matters a lot.
What matters the least is what most people spend too much time on—the technical stuff.
We’ve taken years testing and refining many different ways to structure and lead a webinar. The formula we teach to our clients works, even if this is the first time you have presented anything online.
The High-Converting Webinar Masterclass walks you through a complete system that will show you how to create a webinar that resonates with your audience, establishes your credibility as an expert and trusted guide, and uncovers the psychological barriers that are preventing your audience from taking action (and saying “yes!” to your offer).
As part of The High-Converting Webinar Masterclass you’ll receive:
Five Learning Modules
15 Tools &Worksheets
Step-by-step Webinar Breakdown
QA Opportunity
That will lead you step-by-step through the proven system of creating a high-converting webinar (without being salesy)
To help you dig deeper into what you’re learning in the course and implement it into your own webinar creation
Learn how to quickly script and lead your webinar with a “fill-in-the-blanks” structure
Receive personalized feedback via video from our faculty on your webinar work-in-progress
The High-Converting Webinar Masterclass walks you through a complete system that will show you how to create a webinar that resonates with your audience, establishes your credibility as an expert and trusted guide, and uncovers the psychological barriers that are preventing your audience from taking action (and saying “yes!” to your offer).
As part of The High-Converting Webinar Masterclass you’ll receive:
Five Learning Modules
That will lead you step-by-step through the proven system of creating a high-converting webinar (without being salesy)
15 Tools &Worksheets
To help you dig deeper into what you’re learning in the course and implement it into your own webinar creation
Step-by-step Webinar Breakdown
Learn how to quickly script and lead your webinar with a “fill-in-the-blanks” structure
QA Opportunity
Receive personalized feedback via video from our faculty on your webinar work-in-progress
Program Breakdown
Here’s what you’ll learn and explore in each module of The High-Converting Webinar Masterclass…
Module One: Get Clear On The Transformation You Help Your Clients Achieve
We’ll kick off the course by focusing on the most important part of any product or service: the transformation it provides! You’ll spend time deeply defining the specific person you’re creating your webinar for, what pain points they’re struggling with, what transformation your offer will provide them, and what possibilities will be present in their lives once this transformation has been achieved. Having this information dialed in will make sure that you’re creating a webinar that will truly resonate with your audience’s needs — and directly positions your offer as the perfect solution.
Highlights at a glance:
- The 4Ps Worksheet to help you identify the people, pain points, possibilities, and product for your webinar
- The Earnings Planner to help you decide what you should sell in your webinar, what your goals are for enrollment, and how it will impact your revenue goals for the year (it doesn’t take as many enrollments as you think!)
MODULE TWO: OUTLINE THE STRUCTURE FOR YOUR WEBINAR WITH A PROVEN FOLLOW-ALONG FRAMEWORK
In Module Two, you’ll learn our proven structure for creating a high-converting webinar. You’ll learn about the three main sections of a successful webinar, then you’ll start to actually script your own webinar following the structure you’ve learned. By following this structure — as well as using the tools we provide in this module — you’ll have zero guesswork, nagging questions, or stress about what to do to create your webinar...just step-by-step guidance to help you get it done.
Highlights at a glance:
- Arm yourself with an actual system to follow to create a webinar that truly converts (nope, it’s not magic or luck!)
- Understand why it’s crucial to follow every single step of the system — and how your conversions and webinar success will be affected if you don’t
- Learn from the tips and tools we provide based off the legwork we've done!
- Webinar Structure Formula that outlines the three main sections for a high-converting webinar
- Webinar Structure Template that allows you to fill in your own notes and information for the three main sections of your high-converting webinar
The Step-by-Step Webinar Breakdown Course
This course breaks down the big sections of your webinar outline into 23 easy-to-implement scripting steps.
If you’ve ever wanted to see what it’s like to create a 6- or 7-figure webinar and learn the exact strategy behind every step, sentence, and minute of it, this tool will give you exactly that!
This invaluable ‘course-within-a-course’ is a behind-the-scenes look at one of our own webinars, where we break down the exact system you’re learning into 23 different easy-to-implement steps.
Not only will you have the entire webinar to watch, but we’ll break down every single step so that you can see:
The goals for each step in your webinar script
A video clip of our Founder, Jeanine, completing that exact step in the webinar (and examples for how each step sounds to inspire your own script)
Prompts, tips, and reflection questions to help you complete each step in your own webinar script
In many of the steps, you’ll see the exact transcript that our team follows, as well as what the completed designed slide looks like.
You can watch and use the prompts and worksheet provided to fill out your webinar script as you go through each step.
This course breaks down the big sections of your webinar outline into 23 easy-to-implement scripting steps.
If you’ve ever wanted to see what it’s like to create a 6- or 7-figure webinar and learn the exact strategy behind every step, sentence, and minute of it, this tool will give you exactly that!
This invaluable ‘course-within-a-course’ is a behind-the-scenes look at one of our own webinars, where we break down the exact system you’re learning into 23 different easy-to-implement steps.
Not only will you have the entire webinar to watch, but we’ll break down every single step so that you can see:
The goals for each step in your webinar script
A video clip of our Founder, Jeanine, completing that exact step in the webinar (and examples for how each step sounds to inspire your own script)
Prompts, tips, and reflection questions to help you complete each step in your own webinar script
In many of the steps, you’ll see the exact transcript that our team follows, as well as what the completed designed slide looks like.
You can watch and use the prompts and worksheet provided to fill out your webinar script as you go through each step.
Module Three: Overcome the Real Barriers to Buying by Shifting Your Audience’s Limited Beliefs
In Module Three, you’ll specifically explore the “Transforming Limiting Beliefs” section of the webinar structure. This section is so important because it’s where you will help your audience get out of their own way so that they can say “yes” to your solution.
You’ll learn how to identify the deep psychological beliefs that your audience has and how to craft your webinar — and the conversation you’re having inside of it — so they can overcome those beliefs and see the possibilities that exist if they move forward.
When you nail the new beliefs that your audience needs to have in order to move forward, you ignite a deep need and desire in them to buy your offer because they want the solution that you’re offering now.
Highlights at a glance:
- How to “peel the onion” of your audience’s beliefs to get to the reason they are not moving forward with what they want (so you can help them get past their fears and hesitations to take action)
- How to use your beliefs in your social media content, emails, videos, and more (and how this can shift everything in how you speak to your audience)
- Examples of different courses and offers and how the beliefs and stories are animated in their webinars
- Why “not having enough time” and “not having the money” are NOT the biggest hesitations your audience has (and how to uncover their REAL thoughts and fears)
You’ll use the following tools:
- The Beliefs Brainstorming Tool that helps you identify the deepest psychological barriers that are keeping your ideal audience from being able to say “yes” to your offer
Module Four: The Importance of Your Story and Authentic Storytelling
In Module Four, we dive into storytelling. Stories entertain and educate. And, they can make or break the impact of your webinar.
We’ll dive into how to incorporate your story into your webinar so that it builds your credibility and connects with your audience. Don’t worry, you don’t have to be a writer or professional storyteller to tell great stories, and this module will show you how!
Highlight Reel:
- Learn the three parts to any good story and how you easily incorporate them into your webinar
- Outline your storytelling with a clear structure for how many stories you need, how long they should be, and how to nail the key take-away in each story that equips your audience to take action
- Discover the different types of stories you can use to connect with your people and how to choose the right ones for your audience
- Brainstorm transformative stories for your particular topic — even if you think it’s “boring” or “too technical”
- Uncover how to take your audience on their own “hero’s journey” — and why this is so critical to your webinar’s success
You’ll use the following tools:
- The Webinar Wheel that helps you identify where you need to add stories in your webinar in a way that makes this about your audience
- The Webinar Story Checklist that helps you identify if you’ve used the right types of stories that are most impactful for your audience and topic
Module Five: Your Launch Funnel Experience and Technology Flow
In our final module, we’ll discuss what happens during the complete launching experience, including before and after your webinar. You’ll learn about different variations of a launch experience — easy, medium, and advanced. You’ll learn tips and tools for getting your webinar up and running fast, and the exact tools we use for our webinars and our recommendations for different budgets and tech levels.
Highlights at a glance:
- Choose the right launch approach for your goals. We’ll walk through 3 launch approaches from low-tech to advanced
- Map out all of your technical tools. We will help you choose the right tools for you based on your launch type, budget, and tech level
- Review the comparison of all the major tool options to help you quickly decide which tools are right for you
- Learn how to source inexpensive (or free!) icons, images, fonts, and more for your slides — as well as how to tell a great resource from an unprofessional one
- Discover simple, quick, low-tech strategies to deliver your webinar and subsequent offers
You’ll use the following tools:
- Experience Funnel Maps that outline 3 successful launch approaches with varying technical complexity
- Technology Map that outlines how a webinar works, from registration to thank you page to confirmation and reminder emails (and what tools you can use in each step)
- Our Recommended Webinar Tools that highlight some great options to make running your webinar easier, no matter what your budget or experience level
- Webinar Software Comparison Guide that provides an overview of our favorite software for running your live or recorded webinar
WHEN YOU JOIN The High-Converting Webinar Masterclass in the next 72 hours, you’ll also
receive the following BONUSES…
Bonus #1
Bonus #2
Bonus #3
Your Webinar Production Kit
This handy kit provides the systems, checklists, and tools to make sure your webinar is ready to go, including a webinar production checklist, a virtual assistant checklist, and our recommended tools and resources for delivering a great webinar.
The “Get Them to Show Up” Reminder Email Sequence
Getting the number of people who sign up for your webinar to actually show up can double or even triple your webinar sales. We’ve tested everything under the sun - from types of content to include, to the number of emails you send, and when to send them. This is a proven formula that works. Our “show rate” stats are 3x the industry average – all because of this email sequence we’ll share with you.
The Webinar Kick-Start Pack
Need to generate revenue fast? The Webinar Kick-Start Pack will help you create and deliver your webinar in the next two weeks! Our launch team created a playbook walking you through how to create a webinar quickly and easily (with low- tech tools that you can set up yourself). If you need to get revenue flowing in your business, this bundle of checklists, tool recommendations, and timelines will show you exactly how to go from idea to webinar in just 14 days.
WHEN YOU JOIN THE HIGH-CONVERTING WEBINAR MASTERCLASS NOW, YOU’LL ALSO RECEIVE THE FOLLOWING BONUSES…
Bonus one
Your Webinar Production Kit
This handy kit provides the systems, checklists, and tools to make sure your webinar is ready to go, including a webinar production checklist, a virtual assistant checklist, and our recommended tools and resources for delivering a great webinar.
Bonus two
The “Get Them to Show Up” Reminder Email Sequence
Getting the number of people who sign up for your webinar to actually show up can double or even triple your webinar sales. We’ve tested everything under the sun - from types of content to include, to the number of emails you send, and when to send them. This is a proven formula that works. Our “show rate” stats are 3x the industry average – all because of this email sequence we’ll share with you.
Bonus three
The Webinar Kick-Start Pack
Need to generate revenue fast? The Webinar Kick-Start Pack will help you create and deliver your webinar in the next two weeks! Our launch team created a playbook walking you through how to create a webinar quickly and easily (with low- tech tools that you can set up yourself). If you need to get revenue flowing in your business, this bundle of checklists, tool recommendations, and timelines will show you exactly how to go from idea to webinar in just 14 days.
The High-Converting Webinar Masterclass ONLINE COURSE
- 5 Video Teaching Sessions
-
Q&A Opportunity
-
15 Tools, Worksheets, & Downloads
-
3 Value-Packed Bonuses
-
Private Facebook Community
-
Forever access to the course material so you can revisit as you create your webinars
One payment of $997
3 monthly payments of $347
- 100% Safe and Secure Checkout.
Payment processed through secure gateway networks
30 days no questions
asked guarantee
30 days no questions
asked guarantee
You can dive in and get started scripting out your entire webinar. If for some reason, you are not happy, you can request a refund within 30 days — no questions asked.
Frequently Asked Questions
CUSTOM JAVASCRIPT / HTML
Questions about Next Steps?
You can reach out to our team directly by clicking the button below.
Questions about Next Steps?
You can reach out to our team directly by clicking the button below.
If you are ready to attract new clients, get your work in front of more people, and create predictable revenue (as well as achieve new levels of business growth)...
webinars are THE way to make this happen.
Because consider this...
Viewers in 2020 watched THREE TIMES more webinar content than they did in 2019
A survey done by the Digital Marketing Organisation in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet
I’ve personally found that webinars always PERFORM THE BEST out of any other type of lead magnet we’ve used (including challenges and email sequences)
If you’re ready to learn the easy-to-follow, proven system that’s specifically designed
to help you create webinars that convert to sales…
then the High-Converting Webinar Masterclass will show you how.
If you are ready to attract new clients, get your work in front of more people, and create predictable revenue (as well as achieve new levels of business growth)...webinars are THE way to make this happen.
Because consider this...
Viewers in 2020 watched THREE TIMES more webinar content than they did in 2019
A survey done by Digital Marketing Organisation in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet
I’ve personally found that webinars always PERFORM THE BEST out of any other type of lead magnet we’ve used (including challenges and email sequences)
If you’re ready to learn the easy-to-follow, proven system that’s specifically designed to help you create webinars that convert to sales...
then the High-Converting Webinar Masterclass will show you how.
You likely already know that by law we make no guarantees you will achieve any results or success based on the models, strategies, ideas, or examples shared in our program and services. We offer no psychological, financial, legal, or medical advice. Out team makes every effort to ensure we accurately represent our programs and their ability to grow your business and positively impact your life. However, there is no guarantee that you will get any results or earn any money using any of our methods, tools, training or advice. This is not a get-rich-sipping-daiquiris-on-the-beach kind of thing. Nothing on our sites, emails, or in any other content or services is a promise or guarantee of earnings. Your level of success is dependent upon many factors including your experience, skill, resources, knowledge, and discipline, among other factors. Because these success factors vary greatly in individuals, we cannot and do not guarantee your results, revenue, or ability to generate success. Your success is entirely dependent on you.
© 2025 Simple Seven Digital. All Rights Reserved.
You likely already know that by law we make no guarantees you will achieve any results or success base on the models, strategies, ideas, or examples shared in our program and services. We offer no psychological, financial, legal, or medical advice. My team and I make every effort to ensure we accurately represent our programs and their ability to grow your business and positively impact your life. However, there is no guarantee that you will get any results or earn any money using any of our methods, tools, training or advice. This is not a get-rich-sipping-dalquiris-on-the-beach kin of thing. Nothing on our sites, emails, or in any other content or services is a promise or guarantee of earnings. Your level of success is dependent upon many factors including your experience, skill, resources, knowledge, and discipline, among other factors. Because these success factors vary greatly in individuals, we cannot and do not guarantee your results, revenue, or ability to generate success. Your success is entirely dependent on you.
© 2022 Simple Seven Digital. All Rights Reserved.