Just like pineapple on pizza, your course isn’t a perfect fit for every person who sees it. And that’s OKAY! The highest-converting offers specifically call out their ideal clients and have them nodding their heads to “Yes, this is exactly what I need!”.
In our experience of helping thousands of experts create and market their online offers, almost all of the time the more obscure and narrow the niche, the more successful the course.
Horse whispering for equestrian trainers…
Teambuilding for salon owners...
Beekeeping for urban communities…
Sleep coaching for infants…
The list goes on… Seriously.
You have to start by nailing (and narrowing) the overall audience you want to market to, as well as ensuring the content is curated to support a specific, transformational result. When you design your course using a brain-based, proven approach to work backward from the transformation your students are already searching for, it results in higher course sales and higher student engagement, naturally setting up your marketing pieces for success.